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9 March 2012
Comments: Comments Off on Local Online Advertising Atlanta GA: Local Ad Network Produces Better Results for Atlanta Metro Local Businesses!

Local Online Advertising Atlanta GA: Local Ad Network Produces Better Results for Atlanta Metro Local Businesses!

Local businesses have been the focus of local media for years. As local media struggles to provide results and the emergence of new technologies, hyperlocal online advertising platforms are becoming developing more effective ways to attract the Atlanta local customers, a lot cheaper and with better ROI, as well. Hyperlocal online advertising gets your message […]


12 February 2012
Comments: Comments Off on Online Ad Spending To Surpass Print Advertising in 2012. Don’t Get Left Behind!

Online Ad Spending To Surpass Print Advertising in 2012. Don’t Get Left Behind!

For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 […]


12 February 2012
Comments: Comments Off on Is Online Ad Spending Taking Over TV, Really?

Is Online Ad Spending Taking Over TV, Really?

Television advertising may be doing just fine despite the slumping economy. But within the next five years, it’s going to be eclipsed by online ads, according to a new report from market watcher Forrester Research. By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Within online advertising, however, lots […]


31 January 2012
Category:
Media Buying News
Comments: Comments Off on Sign of the Times: More Newspaper Layoffs At Midsize Dailies

Sign of the Times: More Newspaper Layoffs At Midsize Dailies

There is more consolidation and cost-cutting afoot in the newspaper industry. A spate of newspaper acquisitions have been followed by a flurry of layoffs, due in large part to publishers cutting printing and distribution operations. The Worcester Telegram & Gazette is transferring printing duties to The Boston Globe, a sister publication also owned by The New York Times […]


27 January 2012
Comments: Comments Off on CPA Marketing Services: Why You Should Consider CPA Marketing For Your Business!

CPA Marketing Services: Why You Should Consider CPA Marketing For Your Business!

Cost per action marketing or CPA Marketing is being touted as being much more beneficial than the tried and true cost per click advertising. Although cost per action or CPA as it is referred to is not a new method of marketing, although it has become quite popular. So what does it mean, how does […]

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