Here at LocalMediaBuying.com we have always concluded that display advertising and search advertising works hand-in hand to maximize local businesses online marketing efforts and results. Using display ads along with a sound remarketing campaign will increase your branding and conversion rates while at the same time reducing your overall customer acquisition costs by 22% or more.
We have found a great info graphic from a research study that was performed by Pretarget and Yahoo as you can see below it does a great job at explaining the strong relationship between search advertising and display advertising.
Just a couple of quick take-a-ways:
- On average, search activity rose 155% when the viewer did a search after seeing a display ad
- 31% of users click display ads, while 27% conduct a search after seeing a display ad
- There is a 59% lift in conversions when users conducted a search related to a display advertisement they had seen