Local Display Advertising – How It Can Boost Your Local SEO Campaign

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24 July 2014
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Here at LocalMediaBuying.com we have always concluded that display advertising and search advertising works hand-in hand to maximize local businesses online marketing efforts and results. Using display ads along with a sound remarketing campaign will increase your branding and conversion rates while at the same time reducing your overall customer acquisition costs by 22% or more.

We have found a great info graphic from a research study that was performed by Pretarget and Yahoo as you can see below it does a great job at explaining the strong relationship between search advertising and display advertising.

Just a couple of quick take-a-ways:

  • On average, search activity rose 155% when the viewer did a search after seeing a display ad
  • 31% of users click display ads, while 27% conduct a search after seeing a display ad
  • There is a 59% lift in conversions when users conducted a search related to a display advertisement they had seen

Local Display Advertising

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