12 February 2012
Comments: Comments Off on Is Online Ad Spending Taking Over TV, Really?

Is Online Ad Spending Taking Over TV, Really?

Television advertising may be doing just fine despite the slumping economy. But within the next five years, it’s going to be eclipsed by online ads, according to a new report from market watcher Forrester Research. By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Within online advertising, however, lots […]


31 January 2012
Category:
Media Buying News
Comments: Comments Off on Sign of the Times: More Newspaper Layoffs At Midsize Dailies

Sign of the Times: More Newspaper Layoffs At Midsize Dailies

There is more consolidation and cost-cutting afoot in the newspaper industry. A spate of newspaper acquisitions have been followed by a flurry of layoffs, due in large part to publishers cutting printing and distribution operations. The Worcester Telegram & Gazette is transferring printing duties to The Boston Globe, a sister publication also owned by The New York Times […]


16 January 2012
Category:
Media Buying News
Comments: Comments Off on Higher Mobile Marketing Budgets for 2012

Higher Mobile Marketing Budgets for 2012

Get ready for considerably higher mobile marketing budgets in 2012 By Giselle Tsirulnik January 13, 2012 Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses. Mobile channels such as advertising (search and display), apps and mobile Web sites will rake […]