Brand Building using Display Advertising

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5 October 2013
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Display Advertising

Local Doctor Banner Display Advertising

Display advertising presents an invaluable complement to search which is part of the reason the display advertising industry is predicted to grow to $200 billion a year by the end of the decade. If you take your marketing campaign and go the branding route, display ads give you a chance to introduce your company earlier on in the sales cycle. The more interaction you have with a consumer, the better you’ll be able to target your offerings to their interests. It is important to note that you’re still getting value out of the display traffic by making your business tops of mind even if local consumers are not ready to buy.

Display Online advertising is often divided into “display” and “search.” Display ads are images and search is text based. Display ads, sometimes referred to as banners, come in standardized ad sizes, and can include text, logos, pictures, or more recently, rich media.

Online display advertising as a whole is advancing at a rapid pace: the continuous evolution the Local Media Buying ad network, dynamic creative, retargeting pixels, and display inventory has made it one of the most complex forms of advertising.

No worries our account managers are here to help you navigate through the complex field and get your brand on the right track.

Display advertising services are the key to profitable growth once search engine marketing has maxed out. Opportunities for promotion through search are their very nature, finite. In other words, at a point in time, a finite number of searches for a given keyword or phrase exist. Therefore there is a finite number of opportunities to drive qualified traffic using of natural and paid search.

Online Display advertising is projected to account for roughly a third of all interactive marketing spend within a few years. Market reach helps advertisers find ways to quickly analyze display ad performance, effectively manage and optimize placements.

Online advertising – known as banner advertising – has been around for more than 18 years. Banner images need to be designed, which is usually a hurdle for most small business owners. Furthermore, the administration of banner ad campaigns is usually complex, involving the use of ad servers and negotiating contracts with website publishers, often with large financial commitments. When you combine all of these challenges, it’s no surprise that SEO, SEM, and social media come off as much more appealing alternatives. will make display advertising easier than it would ever be, simply because we have the ability to handle the entire campaign from initial inception to closing sales. Our technology will track the process every step of the way and our account managers will explain each detail of the process in an easy to understand manner.


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